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- The Goodwill Investing Journal - Issue #109
The Goodwill Investing Journal - Issue #109
Applying the 5 Ws to investing and money.
Hey friends, in London UK this week for my cousin’s wedding. Love the Britts. Don’t love the CAD to Pound exchange rate though. Everything is costed the same numerically but we get hammered 2x on the exchange. Bollocks!
Investing 101
Applying the “5 W’s” to investing and money. Share this with someone who might find it useful.
Why?
2 reasons: (1) beat inflation so your money doesn’t lose buying power. (2) build a solid foundation, one that gives you options and the ability to make calm and opportunistic decisions, instead of rushed decisions during emergencies.
When?
As early and as often as possible. Compound interest is slow at first, then accelerates exponentially like a hockey stick. Time is the greatest asset. See chart below.
What?
Buy stocks for the long run, with a preference for broad market ETFs over individual stock picks. Simply very hard for the average person to excel at - better off matching the market and you will be better than majority of stock pickers anyway. Real estate can also be a great asset class, but it’s more hands on and relies more heavily on leverage. If you can manage both, a little diversification in this regard is smart.
How?
Download wealthsimple, max out your tax sheltered accounts first (TFSA, RRSP, FHSA if applicable), then build up non-registered investing accounts.
Who?
YOU! DIY investing has never been easier, and some advisors can help. Some. Just be sure you do something. Doing nothing is guaranteed loss.

1 Quote
“When the going gets tough, the tough get going”
—John Thomas
A Question
Do you DIY or use an advisor? Combination? Would love to hear your stories.
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Markets at a Glance
One Day % Change | YTD % Change | |
|---|---|---|
S&P500 | 0.15% | |
Dow Jones | 2.47% | |
Nasdaq | -2.15% | |
TSX Composite | 2.28% | |
Gold | 15.75% | |
Bitcoin | -25.72% |
Footnote: Price Data embedded from stocktwits.com. One day % change is based off the previous day’s close price vs price at time of publication.
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